Graz Estrella

Graz Estrella is a Digital Marketing and Growth Strategist for Businesses. When she is offline she cooks, watch TV and hangs out with friends and family on the beach. She also blogs her heart out at NanayKikay.com

A Case Study: How Instagram Strategy can increase Reach and Engagement

When Lampe Berger Philippines hired me last March 2017, they wanted to grow their social media audience, increase engagement, and generate leads to bring new customers to their new products. I put together a strategy that paired organic social media growth with lucrative paid traffic to boost engagement quicker and generate leads. The result was …

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Piscon 2018

2nd PISCON to celebrate RIS success, Future of Work discussions

2nd PISCON to celebrate RIS success, discuss Future of Work Aiming to ensure the Filipino workforce is future-ready, the 2nd Philippine Impact Sourcing Conference (PISCON) will highlight various opportunities brought by the Rural Impact Sourcing program on May 3 and 4 at Waterfront Hotel, Cebu City. With its theme “Bringing the Future of Work Opportunities …

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Top 10 Social Media Tools

BUFFER. Buffer is a very popular social media scheduling application. The tool makes it easy to share content and automatically schedule the distribution to Twitter, Facebook, Linkedin, and Google Plus. Now, it works by staggering content throughout the day so you’ll set the pace and then Buffer will do the rest. What’s nice is it lets you continue to add content to your …

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5 Steps to drive traffic to your website using social media

So you have a website, you run a business, now what? You have probably heard that social media can help get more visibility and get more people to your site. Getting there takes time and we have laid out the proven steps on how you can increase your site’s following and even rank your site …

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